Free SEO tools
Small, private tools that run in your browser. No sign-up, nothing sent to us, and no made-up numbers.
Title and meta description checker
Check the length of a page title and meta description before you publish.
Google search result preview
See roughly how a page might look in Google results before it goes live.
Heading structure checker
Paste a page’s HTML to list its headings in order and spot missing H1s, duplicate H1s or skipped levels.
Keyword idea helper
Turn one topic into a list of keyword ideas to check: local, cost, comparison and question phrases.
URL slug generator
Turn a page title into a short, lowercase, hyphenated URL slug.
robots.txt reader
Paste a robots.txt file to list its user-agents, allow and disallow rules and sitemaps.
How these tools work
Every tool on this page runs in your web browser. When you paste a title, a robots.txt file or a page’s HTML, the work happens on your own device. Nothing is sent to us, there’s no account to create and no email address to hand over.
That also means the tools only know what you give them. They don’t fetch live pages, look up search volumes or connect to Google. We’d rather keep them simple and honest than show you numbers we can’t back up.
Which tool to use when
- Writing or rewriting a page: start with the title and meta description checker, then look at the result in the search preview.
- Checking a page’s structure: paste its HTML into the heading checker to see the outline and any H1 problems.
- Planning new pages: the keyword idea helper gives you phrases to research, and the slug generator turns a page title into a tidy URL.
- Worried Google can’t see your site: paste your robots.txt into the robots.txt reader to see which rules apply to which crawlers.
What they can’t do
A tool that checks one page at a time won’t find problems spread across a whole site, such as hundreds of pages with the same title or a section Google has stopped indexing. For that you need a full crawl and the data in Google Search Console. That’s what our £99 plan does every day.
A good order to work in
If you’re tidying an existing site, start with structure, then wording. Check your robots.txt first, because a bad rule there can hide the whole site. Then check the headings on your most important pages. Then rewrite their titles and descriptions and preview the results. Fix the pages that bring in customers before you touch anything else, and keep a note of what you changed and when, so you can match it against your Search Console data later.
Suggest a tool
If there’s a small check you find yourself doing by hand, tell us at [email protected]. If it can run privately in a browser and give an honest answer, we may add it.
They’re handy for quick checks alongside our guides.
Start with a free SEO audit
Your whole site, audited free. No card and no obligation.