How AffordSEO works

The process in four steps

1. 1

   Baseline

   We crawl your site, check indexing in Google, and agree your priority pages and services.

2. 2

   Daily checks

   Software runs technical checks every day, so new problems get spotted quickly.

3. 3

   Monthly fixes

   Each month we improve a batch of pages and suggest content for you to approve.

4. 4

   Report and repeat

   You get an easy to understand, in-depth report, then the next month’s priorities are set from the results.

Step 1: the baseline

Before we change anything we need to know where you’re starting from. We crawl your site the way a search engine would and note what’s broken, what’s missing and what’s already working.

We’ll ask what you sell, where your customers are and which services make you the most money. That shapes everything else. A plumber who wants more boiler work in two towns needs different priorities from an online shop selling nationally.

A full package without the overheads

This isn’t a cut-down version of agency SEO. It covers the same core jobs each month. What we’ve cut is the overhead: no offices, account managers or timesheets to pay for. Machines lead the way and people step in where judgement is needed.

Step 2: checks that never take a day off

Websites break in boring ways. A plugin update hides a page from Google. A form stops sending. Someone deletes a page that other pages link to. Our checks run every day, so these things get caught in days, not months.

Software doesn’t need weekends off. That’s the main reason we can do more monitoring for less money than a team doing it by hand.

Step 3: improvements every month

Each month we pick a batch of pages and improve them: clearer titles and descriptions, sensible headings, better internal links and fixes for anything technical we’ve found.

We also help with content: ideas for new pages, refreshes of pages that are slipping, and drafts written for you. You approve everything before it goes live, because you know your business better than any tool does.

Step 4: an in-depth report that’s easy to follow

Your monthly report covers three things. What we did. What changed in Google, good or bad. What we’ll do next. It goes into detail, but it’s easy to follow: no jargon and no charts made to look busy.

See an example report to get a feel for it. If you want the thinking behind it, our plain-English reporting guide explains how we measure progress.

What you need to do

Not much. We’ll need access to your website, ideally Google Search Console, and a quick reply when we send a draft for approval. Most clients spend a few minutes a month on it.

Ready to start? Get your free SEO audit by sending us your website address.