SEO for electricians

Who is searching and why

Electricians serve several distinct groups. Homeowners search when something fails, such as power cutting out, sockets not working or a burning smell, and when planning improvements like extra sockets, lighting or a consumer unit upgrade. Landlords search for inspections because, in England, the Electrical Safety Standards in the Private Rented Sector Regulations 2020 require installations to be inspected and tested at least every five years. Drivers search for home EV charger installation. Each group uses different words and wants different reassurance.

Compliance and trust

In England and Wales, much domestic electrical work is notifiable under Part P of the Building Regulations. Registered competent person schemes such as NICEIC and NAPIT allow members to self-certify that work. Customers increasingly know this, so state your scheme membership clearly and explain that you provide the relevant certificates. Homeowners can check registration on the Electrical Competent Person register.

Work should comply with BS 7671, the IET Wiring Regulations. You don't need to quote standards on every page, but a short explanation of what certification the customer receives builds confidence.

Keyword themes

• Faults: tripping electrics, no power to sockets, flickering lights, fault finding.
• Upgrades: consumer unit replacement, extra sockets, outdoor lighting, rewiring.
• Inspections: EICR for landlords, electrical safety certificate, inspection before buying a house.
• EV and renewables: home charger installation, solar PV connection, if you hold the relevant accreditation.
• Smart homes: smart lighting, CCTV, alarms, if you offer them.

Give EICRs their own page aimed at landlords and letting agents. It's a recurring, regulation-driven need with a very different audience from emergency fault-finding.

Local search tactics

Most electricians work across an area rather than from a shopfront, so set your Google Business Profile up as a service-area business. Add photos of real installations, such as neat consumer units, finished lighting and charger installs, and describe the job in the caption. Encourage reviews that mention the type of work done, because a review that says "rewired our Victorian terrace" tells future customers far more than "great job".

Local trade directories and your competent person scheme's directory listing provide consistent business citations, too.

Making service pages convert

An electrician's service page should answer the questions a customer would otherwise ring to ask: what the job involves, how long it usually takes, whether the power will be off, what certificate they will receive and how quotes are worked out. Add a few photos from real jobs and a short note on who will turn up. For fault-finding, explain how you charge for diagnosis, because that's the uncertainty that stops people booking.

What the AffordSEO plan does

For £99 a month, AffordSEO runs technical checks on your site, improves titles, headings and internal links across service pages, suggests content improvements and drafts them for your sign-off, and includes Business Profile basics. See what's included.

Electricians' SEO questions