SEO by industry
Every sector searches differently. These guides cover how your customers look for you, the regulators and trust signals that matter, and the pages worth building.
Each guide is written for one type of business. They cover real search behaviour, the compliance points that affect what you can say online, keyword themes worth building pages around and how to approach local search. None of them promise rankings, and none quote search volumes, because those change and vary by tool.
Can't see your sector? The local SEO guide and SEO for service businesses cover the basics most businesses share.
SEO for plumbers
Urgent leaks, boiler faults and bathroom refits: matching pages to how people search.
SEO for dentists
New patients, NHS and private enquiries, treatment research and GDC-compliant marketing.
SEO for solicitors
High-trust legal searches, SRA transparency rules and practice-area content that earns enquiries.
SEO for accountants
Year-round tax, bookkeeping and advisory searches, from sole traders to limited companies.
SEO for electricians
Domestic faults, rewires, EICRs and EV chargers, with competent-person trust signals.
SEO for roofers
Storm damage, leaks and full replacements, plus the proof homeowners want before they let you up a ladder.
SEO for estate agents
Valuation, area and property-led searches, plus redress and material-information rules.
SEO for restaurants
Near-me searches, menus, bookings, hygiene ratings and allergen information.
SEO for gyms
Membership, class timetables and trial-pass searches for independent gyms and studios.
SEO for hair salons
Style-led searches, online booking, portfolios and price lists for salons and barbers.
SEO for vets
Emergency, registration and routine-care searches, with RCVS standards and clear pricing.
SEO for cleaning companies
Domestic, end-of-tenancy and commercial cleaning, with vetting and insurance trust signals.
SEO for builders
Extensions, loft conversions and renovations: long research and proof of quality.
SEO for garages and MOT centres
MOT, servicing and repair searches, with DVSA, booking and transparent pricing.
SEO for locksmiths
Lockouts, lock changes and security upgrades, in a sector where trust is everything.
SEO for landscapers
Seasonal garden projects, portfolio-led decisions and design-and-build enquiries.
SEO for driving schools
Lesson, intensive course and test-related searches from learners and their parents.
SEO for removal firms
Quote-led moving searches, from man-and-van jobs to full house and office removals.
SEO for chiropractors
Pain-led and appointment searches, within GCC registration and ASA health-claim rules.
SEO for opticians
Eye test, frame and contact lens searches, with GOC registration and NHS eligibility.
SEO for heating engineers
Boiler breakdowns, replacements, servicing and heat pumps, with Gas Safe and MCS signals.
SEO for family law solicitors
Sensitive, high-stakes searches about divorce, children and finances, handled with care.
SEO for web designers
Portfolio-led, local and platform-specific searches from businesses that need a website.
SEO for marketing agencies
B2B service research, specialism-led positioning and case studies that win pitches.
SEO for ecommerce stores
Category and product discovery, Merchant Center listings and the technical traps online shops face.
SEO for hotels
Destination and stay-intent searches, direct bookings and competing alongside OTAs.
SEO for cafés
Near-me coffee and brunch searches, menus, dietary needs and atmosphere.
SEO for personal trainers
Local PT, online coaching and specialist training searches, with qualifications and honest claims.
SEO for cosmetic dentists
High-consideration treatment research within GDC, ASA and whitening rules.
SEO for IT support companies
Business IT, managed services and cyber security searches from SMEs.
SEO for architects
Project and planning research, protected-title rules and portfolio-led enquiries.
SEO for surveyors
Purchase surveys, defect inspections and party wall work, with RICS survey-level clarity.
SEO for nurseries and childcare
Ofsted-led, local research by parents comparing settings, funding and availability.
SEO for funeral directors
Sensitive local searches, mandatory price transparency and compassionate content.
SEO for pet groomers
Local grooming bookings, breed-specific services and the photos owners love.
SEO for emergency plumbers
Out-of-hours, mobile-first searches where speed, clarity and honesty decide the call.
SEO for conveyancing solicitors
Timeline-driven purchase and sale searches, with SRA and CLC price transparency.
SEO for tax accountants
Deadline-driven Self Assessment, corporation tax and HMRC enquiry searches.
SEO for commercial electricians
B2B facilities, compliance testing and fit-out searches from property and facilities teams.
SEO for flat roofing specialists
Extension, garage and commercial flat roof searches comparing EPDM, GRP and felt systems.
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