Keyword idea helper
Enter a topic and get a list of phrase ideas to research further. It doesn’t show search volumes, because it doesn’t know them.
How to use the list
Treat each line as a prompt, not a target. Ask: would my customers really type this? Do I have a page that answers it? Then check real data in Google Search Console, or try the phrase in Google and look at what ranks.
Why there are no search volumes
Volumes need data from a search engine or a paid keyword tool. We won’t make numbers up. If you have Search Console set up, the Performance report shows the searches you already appear for, which is often more useful than any estimate.
Good ideas to look for
Phrases with your town or area. Questions people ask before buying. Comparisons, such as repair or replace. Cost questions. These often bring in people who are close to getting in touch.
How to use it
- Type one short topic, such as “boiler repair” or “wedding photographer”.
- Press the button to get a list of phrases built from that topic.
- Copy the list into a spreadsheet and delete anything your customers wouldn’t search for.
- Check what’s left in Google and in Search Console before you build a page around it.
What it does
It adds a fixed set of common words to your topic: things like “near me”, “cost”, “UK”, “for small business” and “vs agency”, plus a few question forms such as “how to” and “what is”. That’s all. It’s a quick way to get past a blank page, not a research tool.
Some combinations won’t make sense for your business. That’s expected. The useful part is deciding which ones do.
Where to find real numbers
Search Console’s Performance report shows the searches your site already appears for, with clicks and impressions. That’s real data about your site. Google Ads’ Keyword Planner gives rough volume ranges if you have an account.
Next step
Treat this tool as the start of the process. The work that counts is deciding which phrases match what you sell, then writing pages that answer them properly.
On the £99 plan we use your Search Console data to find the searches you nearly rank for and suggest pages to match.
A worked example
Enter “boiler repair” and you’ll get lines such as “boiler repair near me”, “boiler repair cost” and “how to boiler repair”. The first two are worth a look for a heating engineer. The third reads badly, but it hints at a real question people ask, such as how to reset a boiler, which could make a useful help page.
Once you have a shortlist, search each phrase in Google. If the results are full of national directories, a local service page may still win with the right details. If they’re all how-to articles, a sales page probably won’t rank for it.
Related reading
Our keyword research guide for small businesses walks through the process.
Other free tools
Start with a free SEO audit
Your whole site, audited free. No card and no obligation.