Local SEO guides for UK cities and towns
Each guide looks at one place: how its economy works, which districts customers search by, and what that means for a local business trying to be found on Google.
Pick the place closest to where your customers are. Every guide is written separately, so the advice for Aberdeen’s energy supply chain is not the advice for a café in Brighton’s North Laine. If your town is not listed, the UK local SEO guide covers the foundations that apply everywhere.
Aberdeen
Scotland: Energy and the energy transition.
Belfast
Northern Ireland: Tech, tourism and heritage.
Birmingham
West Midlands: Districts with very different customers.
Bournemouth
Dorset: Beaches, tourism and events.
Brighton and Hove
South East England: The Lanes, North Laine and the seafront.
Bristol
South West England: An economy built on engineering and creativity.
Cambridge
Cambridgeshire: Tech and life sciences.
Cardiff
Wales: The city centre, arcades and the stadium.
Cardiff Bay
Wales: From coal docks to waterfront.
Coventry
West Midlands: Cars, engineering and research.
Croydon
South London: Offices, government and transport.
Derby
Derbyshire: Engineering at the heart of the economy.
Dundee
Scotland: Games, design and life sciences.
Edinburgh
Scotland: Two audiences: visitors and residents.
Exeter
Devon: A regional centre for services.
Glasgow
Scotland: Neighbourhoods first.
Ipswich
Suffolk: Port, insurance and technology.
Kingston upon Hull
East Yorkshire: Ports and renewable energy.
Leeds
West Yorkshire: A strong professional and digital base.
Leicester
East Midlands: Communities and the Golden Mile.
Liverpool
Merseyside: Visitors, matchdays and the waterfront.
London
Greater London: London is dozens of local markets at once.
Luton
Bedfordshire: The airport and the wider economy.
Maidstone
Kent: County town services and retail.
Manchester
Greater Manchester: A city centre and nine more boroughs around it.
Milton Keynes
Buckinghamshire: A city built on a grid.
Newcastle upon Tyne
North East England: Grainger Town, the Quayside and the centre.
Northampton
Northamptonshire: Shoemaking and manufacturing.
Norwich
Norfolk: Insurance, research and food.
Nottingham
East Midlands: A city centre of quarters.
Oxford
Oxfordshire: Universities, science and publishing.
Peterborough
Cambridgeshire: A rail and logistics hub.
Plymouth
Devon: Naval and marine economy.
Portsmouth
Hampshire: Navy, dockyard and ferries.
Preston
Lancashire: Regional services and administration.
Reading
Berkshire: Thames Valley business hub.
Salford
Greater Manchester: MediaCityUK and Salford Quays.
Sheffield
South Yorkshire: From steel to advanced manufacturing.
Slough
Berkshire: Corporate headquarters and the trading estate.
Southampton
Hampshire: The port and the people it brings.
Stoke-on-Trent
Staffordshire: Six towns, not one centre.
Swansea
Wales: Coast, Mumbles and Gower.
Swindon
Wiltshire: From railway works to logistics.
Wolverhampton
West Midlands: A manufacturing and logistics base.
York
North Yorkshire: Tourism and the historic centre.
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