What's included in AffordSEO

The short version

Every month, AffordSEO runs six pieces of work: a technical health pass, an on-page optimisation batch, content assist, an opportunity report, local basics where local visibility matters (including Google Business Profile tidy-ups) and a plain-English monthly report. The plan costs £99 a month, rolls monthly and has no long contract. Cancel any time. It doesn't include heavy digital PR, custom development, unlimited content or any promise about rankings.

Below, each item is explained in practical terms. If something you need isn't listed, assume it sits outside the £99 plan and ask before you enquire.

How a month is structured

The work follows the same four-stage rhythm described on how it works. First, we baseline your site: we map its structure, your priorities and the opportunities, so that each month can be measured against a known starting point rather than a vague feeling. Second, automation takes on the repetitive work, with crawls and on-page tasks that run continuously instead of waiting for someone to have a free afternoon. Third, a person reviews anything that matters, and content drafts and material changes pass a review gate before they go live. Fourth, you get a report in plain English covering what ran, what changed and what comes next.

1. Technical health pass

The technical pass looks for the problems that stop search engines finding, reading or trusting your pages. It covers four areas:

• Crawling and indexability. Can Google reach your important pages, and is anything blocking them from being indexed, such as a stray noindex tag, a robots.txt rule or a canonical tag pointing to the wrong place? Google explains how these controls work in its crawling and indexing documentation.
• Broken links. Internal links that lead to error pages waste visitors' time and break the paths search engines use to discover content.
• Core Web Vitals flags. We flag pages where loading, responsiveness or visual stability look likely to fall short of Google's Core Web Vitals guidance.
• A prioritised list of fixes. Findings are ranked, so the issues most likely to affect important pages are dealt with first.

Prioritising keeps you out of hundreds of low-value warnings: a broken link on your main service page matters more than a missing image description on an old blog post.

2. On-page optimisation batch

Each month we work through a set of pages and improve the elements that tell people and search engines what each page is about:

• Title tags, which often become the clickable headline in search results. Google's title link guidance recommends titles that are descriptive and concise.
• Meta descriptions, which can be used for the snippet under that headline, according to Google's snippet documentation.
• Headings, so each page has a clear main heading and a logical structure underneath.
• Internal links, so related pages point to each other and your most important pages get the links they need.

Working in batches means the improvements build up month after month across the site, starting with the pages that matter most to your business.

3. Content assist

Content assist is ongoing help with the words on your site. We suggest new articles worth writing and existing service pages worth improving, based on what customers search for and where your pages fall short. Where a suggestion is worth acting on, we prepare a brief and a draft for you to work from, so you're never starting from a blank page.

Nothing goes live without your approval. Every draft goes through human review before it's published. That matters for accuracy and for your brand voice, and it fits Google's guidance on creating helpful, reliable, people-first content. You know your customers, prices and processes better than anyone, so your input makes the final version better.

4. Opportunity report

The opportunity report tracks the topics and themes that matter to your business, shows which pages and queries are moving up or down, and recommends the next actions. It's written for owners, not SEO specialists: each opportunity comes with a reason and a suggested next step rather than a spreadsheet of numbers to interpret yourself.

5. Local basics, when local visibility matters

If customers find you through Google Maps or local searches, the plan includes a Google Business Profile checklist and suggestions for posts. The checklist covers the basics Google itself highlights. Its help pages say local results are based mainly on relevance, distance and prominence, and that complete, accurate business information helps. Profiles also need to follow Google's guidelines for representing your business.

For an online-only or national business with no local element, this part may not apply, and we'll say so rather than pad the month.

We also tidy up your Google Business Profile: categories, services, opening hours, photos, description and anything that has drifted out of date. That supports your local visibility; it doesn't guarantee rankings.

6. A clear monthly report

The report has three parts: what was done, what impact we can see, and what happens next. It avoids vanity metrics. If something didn't move, the report says so. If a change needs your approval or your developer's help, it says that too.

What isn't included

Being clear about scope is part of keeping the price at £99. The plan doesn't include:

• Heavy digital PR campaigns. Large outreach and media campaigns take a lot of people's time and fall outside an automated monthly plan.
• Custom development sprints. New features, redesigns, rebuilds or bespoke code are separate projects.
• Unlimited content production. Content assist means suggestions and drafts you approve, not a content mill producing pages in bulk.
• Guaranteed rankings or page-one promises. Nobody controls Google's results. Google's own advice on hiring an SEO warns against anyone who guarantees rankings.

Website migrations, such as moving domain or rebuilding on a new platform, are separate projects with their own risks. Our migration checklist explains why.

What we need from you

We work with the website you already have, as long as we can get the access the on-page and technical work requires. You don't necessarily need to change platform. We will also need you to review content drafts and changes at the review gate, and to tell us about anything we can't see from the outside, such as new services, areas you no longer cover or seasonal priorities.

We may turn down sites in niches that conflict with Google's spam policies, or that need specialised compliance content we can't responsibly automate.

Common questions about scope

How we judge the work

Google’s guide to creating helpful, reliable, people-first content says the quality of a page’s main content is judged on effort, originality, skill and accuracy. It also says that generating large amounts of text with AI without manual oversight shows little to no effort, and that fabricated author profiles are a form of deception.

That is how we treat the monthly work. Drafts are checked by a person before they are offered for your approval. We do not publish invented authors, and we do not measure success by word count. You can see the starting issues on a page with the free SEO check, and the fee itself is set out on pricing.