Example monthly report
What a monthly AffordSEO report looks like, using made-up figures for a fictional business.
Monthly report · October
Example Plumbing Ltd
example.co.uk · fictional business · sample data
- Clicks from Google
- 191
- Sample data, up 13 on September
- Impressions
- 6,900
- Sample data, up 500
- Average position
- 19.8
- Sample data, was 20.9
Summary
A steady month. Our daily checks found six problems and we fixed five of them. We improved four service pages and drafted one new page for you to approve. Clicks from Google rose a little, mostly to the boiler repair and emergency plumber pages.
One thing needs you: the new “Bathroom fitting in Leeds” page is waiting for your approval. Reply to the email or tell us what to change.
Technical health checks
Found and fixed (5)
- Two broken links on the Services page, pointing to a deleted “Power flushing” page. Redirected to the Central heating page.
- Missing page title on the Contact page. Added.
- A gallery image of 4.1 MB slowing the homepage. Compressed to 280 KB.
- The sitemap still listed an old test page. Removed.
Found, needs you (1)
- The Google Business Profile shows old Saturday opening hours. Only you can confirm the right ones, so let us know and we’ll update them.
Pages improved
Four pages updated
- Boiler repair: rewrote the title and description to mention Leeds and same-day callouts; added an FAQ on typical repair times.
- Emergency plumber: clearer heading structure; added the areas covered.
- Central heating: added internal links from the Boiler repair and Radiators pages.
- About: added the Gas Safe registration details you sent us.
Content suggestions
Drafted, waiting for your approval
“Bathroom fitting in Leeds”: a new service page based on the questions people search for, with your prices and photos of recent jobs.
Ideas for next month
- A short guide: “What to do if your boiler loses pressure”.
- A page for Horsforth and Headingley, where Search Console shows searches but you have no page.
Search Console trends
Figures below are sample data for a fictional business, made up to show how the report presents trends.
In this example, clicks and impressions have risen gradually over six months and average position has moved from about 24 to about 20. Real results vary a lot from site to site and month to month.
Next month’s plan
- Publish the Bathroom fitting page once you approve it.
- Update the Business Profile hours when you confirm them.
- Improve the Radiators and Landlord gas safety pages.
- Draft the boiler pressure guide for your review.
About this example
Results vary, and we don’t guarantee rankings. This page shows the format and level of detail of a monthly report. The business and all figures are made up, and they are not real or typical results. Your report will show your own data.
Want to see what we’d look at on your site? Send an enquiry, or read how it works and how to get started.
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