SEO for cleaning companies

Separate audiences, separate pages

Domestic customers want a reliable, trustworthy person in their home on a regular basis. They search for "cleaner near me", "weekly cleaner" or "house cleaning services" and care about vetting, consistency and price per hour or visit.

One-off and specialist customers need a particular job done well: end-of-tenancy cleans before a deposit check, after-builders cleans, deep cleans, carpet and upholstery cleaning or oven cleaning. These searches are task-led, often with a deadline.

Commercial buyers are office managers, landlords, schools and facilities teams looking for contract cleaning. They search more formally, compare several suppliers and want evidence of insurance, procedures and the ability to scale.

One page called "Our services" can't serve all three well.

Trust signals that matter

Cleaning isn't licensed in the UK, so you have to provide the reassurance yourself. Useful signals include:

• How staff are vetted, including whether you use DBS checks and which level is appropriate.
• Your public liability insurance cover, and employers' liability if you employ staff.
• Training or membership of a professional body such as the British Institute of Cleaning Science, if applicable.
• Whether the same cleaner visits each time, and what happens when they're off.
• Who supplies products and equipment, and any eco-friendly options.

Keyword themes

• Domestic: regular house cleaning, weekly or fortnightly cleaner, cleaning for elderly relatives.
• Tenancy: end-of-tenancy cleaning, deposit-back cleaning checklist, letting agent cleaning.
• Specialist: carpet cleaning, oven cleaning, after-builders cleaning, window cleaning.
• Commercial: office cleaning, contract cleaning, school cleaning, washroom services.
• Pricing: how cleaning is priced, what's included in a standard clean.

End-of-tenancy cleaning suits a detailed checklist page explaining what is cleaned, so landlords, agents and tenants all know what to expect.

Local search and service areas

Domestic cleaning is highly local. Set your Google Business Profile up as a service-area business and list the areas you actually cover. If you serve several towns, write a strong main service page first and add town pages only where you can say something specific about that area. Our local landing pages guide explains why.

Commercial work can cover a wider region, so make sure your commercial pages explain the geography you serve and the sectors you work in.

What commercial buyers look for

Facilities managers often need to justify a supplier choice to colleagues, so give them material they can forward: the sectors you clean, how you handle out-of-hours access and keys, how quality is checked, how staff cover is arranged and what happens if something is missed. Case studies with the client's permission, and a clear process for site surveys and quotes, make a commercial page far more persuasive than a list of services.

AffordSEO for cleaning businesses

AffordSEO's £99 plan keeps your site technically healthy, improves titles, headings and internal links across domestic and commercial pages, suggests content improvements and drafts them for your approval and covers Business Profile basics. See what's included.

Cleaning company questions