SEO news, explained plainly
What changed in Google search and whether it matters to a small business. Every story links to its source.
What UK SEO costs in 2026: Whito’s figures
Whito’s 2026 research puts UK agency SEO retainers at about £1,250 to £3,500 a month, and published SEO prices at a £799 median. What the numbers mean.
Google tells sites their site reputation manual actions no longer apply in the EEA
Google is telling sites their site reputation abuse manual actions no longer affect EEA searchers. What changed, and why UK results are unaffected.
November 2026 Google round-up for small businesses
The useful bits from Search Engine Roundtable’s November 2026 Google report: the spam update finishing, new AI content guidance, Search Console country filters.
Google’s user-generated spam guide now says: keep shared pages out of Search
On 26 October 2026 Google revised its guidance on user-generated spam, telling platforms to noindex link-shared pages by default and watch Search Console.
How we choose stories
We cover changes to Google Search that a small business might notice: spam and core updates, new or changed guidance, Search Console features and research into what SEO costs. Every article links to the source it’s based on, and we stick to what that source says.
If a story only matters to large publishers or developers, we usually leave it out. When we add our own advice, it’s marked as what to do, not as news.
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