Sitelinks

What sitelinks are

Sitelinks are the extra links Google sometimes shows under a main search result, usually for branded searches, pointing to other pages on the same site such as "Prices", "Contact" or "Services". Google generates them automatically. Its sitelinks documentation explains that you can't add them directly, but good structure helps.

What it looks like

A gym's branded result shows sitelinks to "Timetable", "Membership prices" and "Contact". Members who search the gym's name tap straight to the timetable, which saves them a step and makes the gym look established.

What it means for your clicks

Sitelinks make your result bigger and more useful when people search for your business, letting them jump straight to what they need. They tend to appear when your site's structure is clear and your navigation and internal links make your important pages obvious.

They also act as a quick health check. If the pages Google picks for sitelinks are odd, such as a login page or an expired offer, that's a sign your structure isn't making your important pages obvious enough.

Clear page names in your menu help Google choose sensible ones.

How to see if you appear in sitelinks

Search your business name and see whether sitelinks appear and which pages they point to. If they show pages you don't want, such as an old offer or a login page, improve your navigation so the right pages are clearly important, and remove or noindex pages that shouldn't be shown.

Wrong assumptions

• Expecting to choose sitelinks directly.
• Leaving outdated pages prominent in your navigation.
• Using vague menu labels such as "Info" or "More".
• Assuming sitelinks show for non-branded searches.

Related search results terms

• Branded search: Queries that include your brand name.
• Site architecture: How pages are organised and linked.
• Knowledge panel: Entity information panel for some brands and topics.