People Also Ask

What People Also Ask is

"People also ask" is a box of related questions that Google shows on many results pages. Each question expands to show a short answer taken from a web page, with a link. Opening one question often loads more. The questions reflect what other people commonly ask about the same topic.

What it looks like

A driving instructor searches "intensive driving course" and sees questions such as "Do intensive courses have a lower pass rate?" and "How many hours is an intensive course?". He adds honest answers to his intensive course page, which is exactly what his enquirers were asking him by phone.

What it means for your clicks

The box is a free source of research. It shows the real questions people ask around your services, in their own words. Answering them clearly on your pages helps visitors, and sometimes earns a spot in the box for your page.

The questions also hint at worries that stop people buying. If the box for your service keeps asking about cost, safety or how long something takes, your main page should answer those points clearly.

How to see if you appear in People Also Ask

Search your main services and topics, then note the questions that appear. Expand a few to see more. Compare them with the questions your customers ask by phone or email. Where your pages don't answer them, add short, direct answers under clear headings.

Wrong assumptions

• Copying the answers from the box rather than writing your own.
• Stuffing every question into one long FAQ.
• Answering questions unrelated to what you sell.
• Assuming the questions are the same everywhere. They vary by location and over time.

Related search results terms

• Featured snippet: A highlighted answer box Google sometimes shows.
• SERP feature: Non-classic result units such as maps, videos or AI Overviews.
• FAQ schema: FAQPage structured data for question-and-answer content. Google stopped showing FAQ rich results in 2026.