Monthly SEO packages explained
Most SEO is sold as a monthly package. That makes sense, but only if you know what you’re getting each month.
Why SEO is sold monthly
Because it doesn’t finish. Google changes, competitors publish, your site gets updated and things break. A one-off fix helps for a while, then drifts. A monthly service keeps things in good shape and builds on what worked.
What’s usually in a package
Technical checks and fixes. On-page work, such as titles, headings and internal links. Content, measured in articles or pages. Link building, often measured in links. Reporting. Bigger packages usually add more content, more links and more meetings.
How to judge one
Ask for a list of tasks per month, not just a list of services. Check whether content is written by a person who understands your business. Find out how links are earned. Make sure reports show results you care about, like enquiries and visibility for your services.
Contract length matters
Many packages come with a minimum term. That’s not always bad, but it moves the risk to you. A rolling monthly package lets you leave if it isn’t working, which keeps the provider focused.
Signs a package is working
Within a few months you should see fewer technical errors in Search Console, more of your pages indexed properly, and your important pages appearing for more searches, even if they’re not top yet. Enquiries are the real goal, so ask your provider to track calls and form fills where possible. If none of those things are moving after a fair amount of time, ask why, and what they’ll change. Give it a fair chance, though. Most SEO work takes a few months to show in results, so judging a package on its first four weeks isn’t realistic.
What a package costs month to month
Published packages vary widely. In Whito’s June 2026 count of UK SEO prices, the median was £799 a month and the median entry tier was £447. When Whito re-read the same pages in October, the median of the 38 it could compare was £837.50. So a package well under £500 isn’t unusual, but it should tell you clearly which jobs it leaves out.
What to expect in month one
A good package spends the first month on a baseline: a full crawl, a list of problems in order of importance and agreement on the pages that matter most. You shouldn’t see dramatic results yet. You should see a clear plan and the first fixes. If month one is just a login and an invoice, that tells you something.
When to stop paying
Give any package six months unless something is clearly wrong. If by then you can’t see what’s changed on your site, the reports don’t make sense or nothing has moved in Search Console, it’s fair to stop. A rolling monthly plan makes that decision easy.
Our package
One plan, £99 a month, rolling. Daily checks, monthly page improvements, content help, local basics and a report. See the full list on our what’s included page. For a wider view of what packages cost, Whito’s count of published UK SEO prices is a useful benchmark.
Common questions
Can I cancel a monthly package?
Ours, yes: it’s rolling monthly with no contract. With other providers, check the notice period and minimum term before you sign.
What should a monthly report show?
What was checked, what was fixed, which pages changed and what’s planned next, in words you can follow.
Do packages include content?
Some do and some don’t. Ours includes content suggestions; nothing goes live until you approve it.
Where this guide to monthly packages quotes prices, the figures come from Whito’s UK SEO cost research and Whito’s UK agency retainer research (2026). They’re typical ranges for planning, not quotes.
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